Is customer loyalty influenced by the brand’s power or its market size?
Clearly, there is a lot of correlation between strength, brand and average purchase rate. And this result has been confirmed many times using several studies. However, the average purchase rate of purchase does not necessarily prove the brand’s strongness. Ehrenberg believes that it is not the strength and superiority of the brand that leads to increased consumer loyalty, but the size and volume of its sales.
He believes : ((marketing science data cannot increase customer loyalty unless they can increase the number of buyers of a carpentry name.)) It should be noted that in this discussion, the concept of the size and magnitude of a brand’s market means the number of buyers (regardless of the repetition of the purchase) and the concept of the size and magnitude of the market of a brand means the number of buyers (regardless of the repetition of the purchase) and the concept of brand strength, sales volume and value for consumers.
Tweezers showed that loyalty (the same brand share of demand) can be evaluated and predicted by measuring brand penetration in the market.
One of the studies conducted in this field shows. In this survey, the average purchase rate for brand names of higher penetration in the market is a higher and larger figure.
By conducting various researches, similar results have been obtained about the market share of a brand (the share of a brand from all buyers and in a product category).